Who doesn't like to play games? Now I recognize it as a universal language, one that regardless of the individual's background or nationality, we all speak.

Lots of laughs, exploration, and insights made successful the kick-off week for the SD-SI Master's students, who met on the 4th of October to officially begin the new academic year.

The students gathered in the Latvian town of Kuldiga, surrounded by its charming architecture, which at instants feels as traveling through time, and middle of beauty enhanced by the colors of the Latvian golden autumn, typical from this time of the year. To have their first immersion to the Service Design strategies and innovations (SD-SI) guided by international experts working in this field.

If there would be a way to summarize it or define it into words, I could just say that it was an insights changing experience.

Between games, fun, spontaneity, and lots of interesting new perspectives to innovation. From advertisement to anthropology and primatology, we learned ways in which humans relate to each other and express themselves.

Jonathan Howard pushed the boundaries of what would be defined as a creative seminar, to see the human innate potential to create and articulate something out of the ideation coming from their unique way to perceive the world.

And in conclusion, we may all be more playful and enjoy the journey towards any goal since the moment of achievement is much shorter than the path that brought us to it.

Author - Roxana Muñoz Aristizabal