Jörn Frenzel is a German architect and professor of service design at the Estonian Academy of Arts. He has worked as an architect, designer, author and photographer in academic, artistic and business settings at different scales from XXS to XXL. As a co-founder of vatnavinir (friends of water) in Iceland, he co-pioneered nature-based strategic design. In his work, Jörn combines systems thinking, holistic sustainability and critical design to deliver designs born out of complexity and context.