As Creative Practice Lead for J5 Design, Kristofer Kelly-Frere makes magic serious business and wants to help you explore the edges of what seems possible. J5 is a design studio dedicated to creating a kinder, more beautiful future together in Calgary, Alberta, Canada.

With more than 15 years of experience in senior design roles, Kristofer has worked across a range of public, private, and government institutions to craft experiences, lead deep engagement, found design labs, and deliver ground-breaking social impact projects. Kristofer led the team responsible for “Braver Training Grounds” – a project with Red Deer Housing Authority that won the 2022 Global Service Design Award. Success like this is the result of his love for playing in the mud of ambiguity to move innovative dreams across the threshold into reality.