
Lívia Badiani
With a knack for shaking things up, Liv questions assumptions and seeks better ways to solve problems, always pushing for innovation and thoughtful design. Born and raised in Rio de Janeiro, she studied visual arts before earning a degree in Industrial Design at Esdi/UERJ, where she discovered her passion for interaction design. With 7+ years of experience working in Tech in UX and Product Design roles, she honed her ability to blend technical, strategic, and human-centered design, working across products, services, and systems to create meaningful impact at scale. At SDSI, Liv is deepening her expertise in Service Design and Leadership, fully embracing all opportunities for growth. She strives to become a more holistic designer who drives change at both organizational and societal levels. For her, excellence in design means not only crafting better products but also shaping the systems and cultures behind them. She believes the best work happens when it’s playful and engaging, bringing fresh perspectives and a touch of whimsy to every challenge.