Pauliina started her business studies at the age of thirteen in a class focused on entrepreneurship. After high school,she completed a bachelor's degree in international business to gain a more global perspective. She also holds a degree in fashion design, which gave her a deep understanding of the design creation process. With the SDSI degree, she wants to create optimal service experiences for customers.Often called the "embodiment of a Finn", she embraces the Nordic values and way of life with a playful touch.