Yuliya is a Ukrainian cultural practitioner based in Latvia, committed to driving positive social change through cross-sector collaboration. Her experience spans diverse projects that tackle social challenges via arts and culture across Eastern Europe and the South Caucasus. The initiatives she has been part of range from anti-corruption documentary theatre in Ukraine to the awareness campaign against sexism and sexual violence in the nightlife of Europe. Recently, Yuliya has expanded her expertise to include urban mobility innovation projects.She is dedicated to initiatives that foster safer and more inclusive communities, guided by a leadership style rooted in empathy and teamwork. Yuliya views SDSI as a platform to harness her skills in project management and empathetic leadership, aiming to craft experiences that resonate and make a difference. She believes in the power of service design as a holistic approach to problem-solving, facilitating change both locally and internationally.